Prof. Tim Baines

Director of the Centre for Servitization Research and Practice
Aston Business School

Professor Baines is the leading international authority on servitization and spends much of his time working hands-on with both global and local manufacturing companies to understand servitization in practice and help to transform businesses.

Tim spent ten years working in manufacturing businesses, beginning his career as an apprentice. His background gives him a personal understanding of the challenges faced by the industry and of the need for practical, relevant guidance on implementing change strategies.

He delivers executive development and custom programmes to global and local industry alike. His book Made to Serve: How manufacturers can compete through servitization and product service systems described as, ‘Essential reading for any companies or executives looking to explore this option for their business’ provides a practical guide to servitization, based on in-depth research with leading corporations such as Xerox, Caterpillar, Alstom and MAN Truck & Bus UK.

Tim maintains his links with the manufacturing industry as a Fellow of both the Institution of Mechanical Engineers and the Institution of Engineers and Technologists. He is also a keen amateur mechanic, and spends his weekends reconstructing his classic MG and TR sports car and VW Camper.

Check out the incredible speaker line-up to see who will be joining Tim.

Download The Latest Agenda

18th November – Driving Value Throughout The Business

Saturday, June 11th, 2016

10:10 KEYNOTE: Made-To-Serve; how manufacturers can compete through servitization

Competing on cost alone is no longer a viable option
Servitization is a business model and organisational change, for manufacturers to diversify by generating revenues from services
The benefits include competitive advantage, long term contracts and increased revenue, all of which lead to economic sustainability and growth
How aspects of the business such as people, facilities, use of ICT, business processes and performance measurement need to change to achieve these benefits

16:00 MASTERCLASS: How to implement an effective servitization framework to enhance your supply chain operations

A hands-on opportunity to apply the theory of servitization (manufacturers generating revenue from services) to your own business.
Moderated by Professor Tim Baines, the world’s leading authority on servitization, this workshop will provide you a practical tool to analyse how your business competes, and how you might adopt a services model.
You will have the opportunity to apply these exercises with Tim’s guidance, and take away the tool to use again with your senior management team.